Analytics, Brand Marketing, Product Development, Packaging, Store Marketing, Digital Commerce, etc. And guides our external creative and media agencies for product marketing campaigns.
Lead brand communication to drive unique brand for the category in charge, across multiple touchpoint ATLs, BTLs, digital, instore.
Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing) to run NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.
Manage brand budgets and allocate resources amongst projects. Management of marketing budgets within agreed targets.
Other tasks assigned by the line manager.
Job Requirement
Bachelor's Degree in Marketing, Business Administration, Economics or related major.
At least 3-5 year experience in the same position, within Beverage industry is a big plus.