SEO Lead

Job Description

The person will provide cover for three specific functions:
● Managing key clients to establish a positive relationship and ensure that all client KPIs are met with effective communication maintained.
● Supporting the Experience/SEO Director to create a best-in-class SEO product, and contribute to the development of other verticals such as Content, CRO, and Ecommerce.
● Leading GEO optimisation across emerging search ecosystems including LLMs, ChatGPT, Perplexity, and Google AI Overview to ensure clients remain discoverable beyond traditional search engines.

Key Accountabilities
● Primarily support the Experience/SEO Director in day-to-day tasks.
● Provide accurate and clear communication to clients via email, phone, and presentations.
● Understand, manage, and deliver against client KPIs.
● Execute best-in-class Experience and SEO strategies for all clients.
● Oversee planning, prioritisation, and completion of Experience/SEO tasks for the team.
● Follow global best-practice Experience/SEO processes and guidelines to ensure methodical, planned, and effective strategies.
● Support the team on daily tasks to maintain RED² standards.
● Work with the Experience/SEO Director to research and develop new strategies, approaches, and products.
● Prepare for and attend regular client meetings.

● Support the Regional team on regional when required.
● Stay up to date on the latest Experience and SEO technology and updates.
● Develop, implement, and monitor GEO optimisation strategies across new search channels including: Understand Large Language Models (LLMs) ChatGPT Search Perplexity Google AI Overview Other emerging AI-driven discovery platforms This includes ensuring client content is structured, surfaced, and optimised for AI-enhanced search behaviours.
● Demonstrate a keen eye for opportunity and gap analysis for new business.
● Maintain a positive and proactive attitude towards Experience and SEO with a strong desire to learn and innovate.
● Any ad hoc requirements as requested by the Experience/SEO Director.

Job Requirement

● Over 6 years' experience in the position or similar roles.
● English fluency is a must.
● Passionate about digital media and committed to building a career in performance marketing.
● Confident, professional, and positive, contributing thoughtful perspectives to clients’ business needs.
● A free thinker who wants to shape the future of SEO and lead industry evolution from a unique position within a global agency.
● Sociable with the ability to build strong relationships with clients and stakeholders.
● Strong presentation skills with confidence in tackling difficult questions.
● High aptitude for project, task, and time management—for personal workload and that of the SEO team.
● Strong commercial acumen with the capability to develop new revenue streams
● Understanding of online media channels and ability to speak confidently about their differences and interactions.
● Highly literate with strong command of language for different audiences.
● Commitment to high-quality work, with strong attention to detail in optimisation and reporting.
● Proactive, creative, and strong in problem-solving.
● Highly ambitious with proven examples of success and target achievement.
● Strong English Skillset Speaking and Writing is Mandatory