• We focus on B2B Sales, Lead Nurturing and Lead Generation are critical KPIs
• Plan and monitor the ongoing company presence on social media (Linkedin, Facebook, Benance, Clutch….)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Collaborate with designers to improve user experience. (Designer could be inhouse or in agency)
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Design content marketing strategies and set short-term goals.
• Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
• Experience working with a sales team in both Sales Enablement and Account-Based Approach.
• Knowledge of Demand Generation tactics and Lead Conversion principles.
• Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
• Accomplished at leveraging full value from marketing automation processes and tools.
• Excellent understanding of digital marketing concepts and best practices
• Working knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Hands-on marketing experience in a B2B role.
• Excellent understanding of B2B marketing.
• Proven track record in delivering marketing campaigns that drive sales growth.
• Ability to remotely create and manage marketing strategies.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Excellent communication and interpersonal skills
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