Senior Ecommerce Analyst

Mô tả Công việc

Objective of role:

The Senior Ecommerce Analyst will be responsible for analyzing complex ecommerce and marketing data, generating insights, and providing strategic recommendations to drive Ecommerce effectiveness and business growth.

Detailed responsibilities/accountabilities

Analyst:

- Conduct in-depth analysis of website, Ecommerce campaigns, customer behavior, Ecommerce trends, and competitive landscape to identify growth opportunities and provide actionable insights.

- Utilize advanced statistical analysis techniques and predictive modeling to support Ecommerce Manager on developing data-driven ecommerce strategies (include marketing for Ecommerce).

- Collaborate with the marketing team to analyze customer’s journey through online & offline channel in order to plan and execute for Omnichannel vision.

- Collaborate with the related team to analyze products performance on website as well as work with Marketing team to promote relevant products to drive Ecommerce sale performance.

Report and tracking:

- Collaborate with Ecommerce manager and Marketing to define key performance indicators (KPIs) and establish measurement frameworks to track and evaluate the effectiveness.

- Develop and maintain dashboards and reports to monitor key metrics and Ecommerce marketing performance.

- Conduct Ecommerce research and customer segmentation analysis to identify target audiences and analyze benchmarking data.

Planning:

- Stay up-to-date with industry trends, emerging technologies, and best practices in Ecommerce and Marketing analytics and incorporate them into the action plan to implement Ecommerce strategy.

- Coordinate with Marketing to work on plan base on the insights analyst to propose the plan to improve the performance of Ecommerce.

- Coordinate with Marketing in building up, managing and operating CDP & CRM system to bring the seamless experience of customers online and offline.