A. ROLES & RESPONSIBILITIES
As a Senior Product Marketing Specialist, you will play a pivotal role in driving the growth and innovation of our company by conducting in-depth market research, analyzing industry trends, and identifying new product opportunities. Leveraging your expertise in market analysis, you will provide strategic insights that guide the development of new product ideas, ensuring they align with customer needs and market demands.
Market Research and Analysis:
· Lead and execute comprehensive market research initiatives to gather data on industry trends, competitive landscape, and emerging market dynamics.
· Analyze market data to identify growth opportunities, potential gaps, and areas for differentiation.
New Product Development:
· Collaborate with cross-functional teams to brainstorm and develop new product concepts that address market needs, customer pain points, and strategic goals.
· Collect, analyze, and synthesize customer feedback, reviews, and behavioral data to uncover insights that inform new product ideation.
· Stay updated on industry trends, technological advancements, and consumer behavior to identify potential opportunities for innovation.
· Evaluate the feasibility of new product ideas by considering technical requirements, market demand, and potential return on investment.
· Monitor competitors‘ products and strategies to identify gaps in the market and potential areas for differentiation.
· Collaborate with stakeholders, and internal teams to validate new product concepts and gather feedback for refinement.
· Refine selected new product ideas into detailed concepts, outlining key features, benefits, and potential market positioning
· Develop and execute category strategies that drive growth, profitability, and customer satisfaction.
· Implement comprehensive category strategies aligned with overall business objectives.
Business Case Preparation & Presentation:
· Prepare comprehensive business cases that include market analysis, financial projections, and strategic alignment.
· Present new product ideas and business cases to executive leadership and cross-functional teams, effectively conveying value propositions and market potential.
A. SKILL AND EXPERIENCE
· Bachelor‘s Degree and above.
· At least 2-4 years of experience in Product Marketing/ Market Research/ Product Development/ Category Management or similar roles.
· E-commerce knowledge, Sporting Goods/Furniture domain is preferable.
· Advanced MS Office skills.
· Analytical skills.
· Good project management skills; ability to cope with multiple projects and good time management.
· Interpersonal skills, with strong written and oral communication skills.
· Functional management skills, proven leadership.
B. WHY YOU WILL LOVE JOINING US?
FOR YOU TO JOIN
● Financial Well-being: A competitive salary with a 13th-month salary, annual performance bonus, and a variety of allowances.
● Salary review: annually or on an excellent performance.
● Activities: company trips, team-building, and other customized monthly bonding events.
● Annual leaves: 16 days off and 01 Birthday Leave per year.
● Healthcare: annual health check, insurance according to Labor Law, and extra Bao Viet Insurance package.
● Working Environment: dynamic, friendly environments with working time flexibility (Mon-Fri), and other perks include snacks, coffee, and healthy food provided daily suited for hardworking, fun, and team collaboration.
FOR YOU TO GROW
● Ambition: We are now keeping on with our hyper-growth to multicategory, multichannel, and multimarket, and expanding into the world's largest e-commerce enabler. Hence, there will continuously be opportunities to challenge yourself and learn new skills and knowledge.
● Challenges: Your voice can always be heard as we embrace the eagerness to learn and share. You can be your own boss and create your own value with the ability to take the initiative and make decisions in all aspects of work.
● Chances: Be led and coached by experienced and inspirational leaders and participate in various training courses where you can enlarge your knowledge and experience in the E-commerce and Supply Chain industry.
FOR YOU TO STAY
● People: Having a headquarter in the US and an operation office in Vietnam, our team is young and highly motivated. You will be working with and alongside members having experiences from International Corporations or high profiles from Vietnam that share the same passion and dedication.
● Culture: Our working environment is humble, collaborative and 100% healthy. We promote Exchange & Speak out, you can receive transparent and supportive feedback so you can perform the best.
● Career path: Provide you with a great career path, open to rotating for your better understanding of the company and contribute across many of our functions.
And much more, join us and let yourself explore other fantastic things!
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