SEO Lead (e-Commerce)

Mô tả Công việc

Develop & Execute SEO Strategies:

• Craft and implement comprehensive SEO strategies (On-page, Off-page, Technical SEO) to significantly boost organic visibility and search engine rankings.
• Develop specialized SEO strategies for fashion products, including optimizing product categories, individual product pages, blog content, and other relevant assets

On-page & Content Optimization:

• Perform in-depth On-page optimizations (meta tags, internal linking, site structure, product image optimization, keyword targeting) to enhance search performance.
• Collaborate closely with the Content Marketing team to ensure all published materials, especially those related to fashion trends, styling tips, etc., are fully optimized for SEO.

Link Building & Off-page SEO:

• Design and manage a high-quality, safe, and effective link-building program, tailored to the fashion industry.
• Identify and capitalize on digital PR opportunities, partnering with fashion bloggers/influencers to boost domain authority.

Technical SEO & Audits:

• Conduct regular, thorough SEO audits, identifying and implementing technical fixes to improve website performance (page speed, mobile-friendliness, URL structure, product schema markup, etc.).
• Work in conjunction with the web development team to implement technical SEO initiatives.

Performance Analysis & Reporting:

• Monitor and conduct in-depth analysis of SEO performance using tools like Google Analytics 4, Google Search Console, Ahrefs, and SEMrush.
• Translate data into actionable insights and concrete recommendations for improvement.
• Provide regular reports on SEO KPIs and growth opportunities to stakeholders.

Research & Adaptation:

• Stay constantly updated on search engine algorithm changes, new SEO trends, particularly within the e-commerce and fashion industries, to continuously refine and optimize our strategy.
• Conduct market and competitor research to uncover new opportunities.

Yêu Cầu Công Việc

Experience:

• 5+ years of proven hands-on SEO experience with measurable results across both On-page and Off-page SEO.
• Strong preference for experience working within the e-commerce sector, especially fashion.

Technical Expertise:

• Deep understanding of core SEO principles, search engine algorithms, and ranking factors.
• Solid technical SEO knowledge and the ability to implement improvements.
• Capable of both strategic thinking and independent execution.

Bonus Points For

• Experience with ASO (App Store Optimization) for fashion e-commerce applications.
• Understanding of Marketing Automation tools and strategies.
• Experience leveraging AI tools in content strategy or SEO automation.
• Ability to lead or mentor a small team.

Tool Proficiency:

• Proficiency with professional SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics 4, Google Search Console, and Google Looker Studio.
• Familiarity with Content Management Systems (CMS) like WordPress and basic UI/UX principles.

Soft Skills:

• Strong analytical skills, logical thinking, and excellent problem-solving abilities.
• Excellent communication, presentation, and reporting skills, particularly in English (reading, writing, comprehension, and verbal).
• Ability to work independently and collaboratively in a team, especially in remote or fast-paced environments.
• A proactive attitude, a strong desire to learn, and adaptability to industry changes.