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Trade Marketing Manager (Channel Analyze & Planning)

Công Ty CP Việt Tinh Anh
Ngày cập nhật: 14/11/2019

Thông Tin Tuyển Dụng

Phúc lợi

  • Máy tính xách tay
  • Bảo hiểm theo quy định
  • Du Lịch
  • Thưởng
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Chế độ nghỉ phép

Mô tả Công việc

1. Main duties: To be responsible for maintaining and developing:

· Channel Strategy

· Product assortment by channel

· Customer Promotion Plan (CPP) or Joint Business Plan (JBP)

· Focus Customer (Retailer & Shopper)

· Sales Analysis by Channels

· Demand & Forecast by Brands by Channels

· Inventory Allocation

· Distribution Scorecard

2. Key role and responsibility

Financials

· In conjunction with Trade Marketing Director, Lead in the development of the Trade Marketing Strategy and Execution to achieve defined business objectives across all brands and channels

· Contribute to the Company’s goals and objectives improving market share, customer satisfaction, and productivity.

· Activate KEY BRAND portfolio at retail 52 weeks per year securing incremental out of aisle and ad feature space, while creating sell through demand through integrated marketing activities.

· Ensure alignment across the Sales and Marketing Go to Market plan sales needs and marketing initiatives.

Relationship Management & Business Planning

· Customize Go to Market Strategy by Channels by Accounts in support with Key Account Manager

· Product Assortment by Brand, Channel & Accounts.

· Act as single point of contact between MKD, GTMT and Marketing in implementation of effective Trade Marketing strategy and promotion plans for key accounts: develop, present and execute planned promotions activities. Promotion shall incorporate VTA National Programs and Customer centric programs

· To consolidate plans for all brand for trade sharing and selling to customers

· Work in conjunction with Marketing department to formulate the trade promotion programs.

· Formal quarterly business review process with key retailer

· Work closely with Marketing on Demand planning & sales forecast by Channels by Accounts

· Distribution Scorecard by Brand by Channels by Accounts

· Ad-Hoc promotion or activation to drive POS

· Work hand in hand with sales team to drive sales for respective retailers and ensure plan executed. Track promotion effectiveness via Pre & Pos tracking

Category Management

· Sales Analysis by Brands by Channels improving sell-out performance

· Track Top skus performance by brand. Ensuring penetration skus are widely distributed in respective channel.

· Ensure the execution of the marketing plan with key accounts in a timely manner.

· Implement key store drivers (range, space, promotion and display), working with store planning teams where applicable. Ensure appropriate approvals in place for planograms, end caps, display stands and feature areas/ special events as negotiated with buyers.

· Participate in regular local Sales and Marketing meetings

Others

· Generating sales forecast/analysis and market insights reports on product trend development

· Manage, train and develop effective team of key focus brand

Yêu Cầu Công Việc

·         University or Degree graduate in relevant discipline

·         Minimum 5 years in FMCG//Retail Sales and/or Trade Marketing Management

·         Multi-sku/ multi brand sales experience in the local market

Thông tin khác

  • Bằng cấp: Đại học
  • Độ tuổi: Không giới hạn tuổi
  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty

Công Ty CP Việt Tinh Anh

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Công ty Việt Tinh Anh là nhà phân phối độc quyền sản phẩm đồ chơi LEGO tại thị trường Việt Nam đồng thời cũng là đối tác phân phối của những thương hiệu đồ...Chi tiết

Trade Marketing Manager (Channel Analyze & Planning)

Công Ty CP Việt Tinh Anh

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Công Ty CP Việt Tinh Anh

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Trade Marketing Manager (Channel Analyze & Planning)

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