Rich Products Vietnam

Born from Innovation

Founded by Robert Rich Sr. in 1945, Rich Products Corporation was born from an innovation – the world’s first non-dairy whipped topping. Mr. Rich’s pioneering spirit continues to guide the ongoing success of this family held company. The history of Rich Products has been marked by innovative breakthroughs, an unparalleled commitment to “Caring for Customers Like Only a Family Can™,” and aggressive worldwide growth.

A Diversified Business and Product Offering

The founder of the non-dairy segment of the frozen-food industry, Rich’s is a leading supplier and solutions provider to the foodservice, in-store bakery and retail marketplaces. The company is the world leader in non-dairy toppings, icings and other emulsions. Other key product categories include cakes and desserts; pizza, bakery products; breads and rolls; shrimp and seafood; appetizers and snacks; BBQ; meatballs and pasta; and gluten-free and all-natural items.

Since 1945, Rich’s has been committed to developing food solutions that raise the bar on quality, convenience and efficiency for our customers. Our delicious innovations can be found in kitchens and bakeries around the world. With more than 50 locations spanning six continents, toRich’s day makes over 2,000 products sold across 112 countries.

Rich’s takes great pride in our innovations and solutions that foster customers’ growth around the globe. We are recognized throughout the industry as passionate leaders and committed business partners.

How We Do Business

At Rich’s, we believe that it’s not just “what we do” that is important, but also “how we do it.” Rich’s carries on a tradition of doing business that has endured for decades.

Founded on the vision of a food industry pioneer and fortified by three generations of the Rich family, more than 9,000 associates and committed leadership team live by The Rich Promise: “We will treat our customers, our associates and our communities the same way. Like family.”

We Are a Family-Owned Company

Family is our stake in the ground. It defines us as a company. It guides our actions and drives us to enrich the lives of our customers, our associates and the people in communities where we live and work. It touches everything we do and everything we make.

We are guided by a set of core family values. They drive our passion for game-changing innovation and exceptional results, but most importantly, they remind us to treat every interaction with the highest level of loyalty, consideration and respect. Read our stories below to learn more about these values in action across every level of our global enterprise.