106919 - Gastroenterology and Respiratory Marketing Section Manager - Medical Equipment

Job Description

- Work Location: District 5, Ho Chi Minh City

<Job Responsibilities>

1. Goal achievement: Define KPI and KGI using the Management by Objective framework. Assist subordinates in setting their own KPIs and KGIs, along with action plans to achieve them.

2. Marketing Strategy

• Develop a section’s strategy and collaborate with section members to create an action plan that includes challenging, yet achievable sales targets aligned with the strategy set by DM.

• Propose sales and profit targets along with appropriate KPIs and KGIs for all products within the assigned segment.

• Monitor the progress of marketing actions and sales results.

• Review the outcomes and set tactics to address any issues aiming to achieve the established targets.

• Strengthen customer relationships to gather valuable information and organize collaborative events

3. Market visualization & Analysis

• Regularly update market information within the assigned segment and report the results to DM.

• Engage in on-site activities with Sales Management and FSE teams to understand customer demands, needs, and challenges. Provide support and training to distributors.

• Analyze market data, seeking advice from DM in the assigned segment.

4. New Product Launch

• Engage with the PIC of the assigned segment in both HQ and APAC Marketing teams.

• Develop and propose a comprehensive product launch plan, including pricing strategies, to DM, and prepare a presentation for SMD managers.

• Present an investment plan that encompasses demo assets to DM

• Analyze market data with guidance from DM within the assigned segment. Identify bottlenecks and formulate hypotheses to create an effective marketing plan.

5. Outside Communication

• Regularly submit monthly and quarterly reports on market information to DM.

• Conduct business meetings with collaborating companies to exchange insights on the market situation.

• Attend periodic regional meetings and provide updates on the business environment and progress, sharing our business situation and customer feedback with APAC team.

6. Event Planning/ Market development

• Strategize and execute impactful promotional events in collaboration with the event planning section, aligning with the established action plan.

• Prepare promotional materials to effectively showcase our products, ensuring strong support for marketing efforts.

• Manage event budgets to avoid excess spending and focus on maximizing Return on Investment (ROI).

7. SMD / Service / RA /SCM support

• Collaborate closely with each PIC to ensure smooth and productive actions across SMD, Service, MA, RA, and SCM.

8. Training

• Based on the established plan, provide and conduct training for section members on daily operations. Develop product training plans for distributors and internal members, specifically new products.