Account Manager (Livestream & Influencer Commerce - LABC)

Job Description

1. Business Development

• Proactively plan, identify, and approach both existing and potential clients to drive revenue growth.
• Manage the full customer journey — from initial outreach, solution consultation, contract negotiation, campaign execution to reporting and post-campaign optimization.

2. Account & Campaign Management

• Receive client briefs and collaborate with internal teams to develop, propose, and present campaign solutions that meet both communication and commercial objectives.
• Allocate budgets and ensure delivery of committed media performance (KPIs).
• Contribute to strategy development for selecting KOLs/KOCs/Influencers/Communities tailored to each campaign type (PR, livestream, affiliate, social media, etc.).
• Work with internal teams to propose content plans, execution scripts, and platform distribution to ensure effective message delivery and optimized outcomes (buzz, engagement, sales…).
• Oversee detailed execution of campaign deliverables including content production, partner benefits, budget management, performance tracking, and issue resolution.
• Manage external partners (KOLs, KOCs, MCNs), ensuring commitments, timelines, and quality standards are met; propose alternatives when necessary.
• Monitor and evaluate campaign performance across key metrics: communication (reach, engagement, buzz, etc.) and commercial impact (GMV, ROAS, orders, etc.).
• Consolidate, prepare, and present regular and final campaign reports with actionable recommendations for future optimization.
• Act as the central liaison among clients, partners, and internal teams to ensure timely, accurate, and transparent communication throughout the campaign lifecycle.

3. Paperwork Management

• Track and ensure all campaign-related documentation with clients is accurate and complete.
• Monitor and update client payment status in a timely manner.

4. Client & Partner Relations

• Develop and implement client care policies to strengthen long-term relationships with customers and partners.

Job Requirement

• Bachelor’s degree in Marketing (Digital Marketing is a plus), Business Administration, Economics, or Public Relations.
• Minimum of 5 years of relevant experience.
• Previous experience in a similar role at a Social Agency, Influencer Agency, or Digital Advertising Company.
• Solid understanding of social platforms is an advantage.
• Strong knowledge of media, communications, and advertising.
• Excellent negotiation and problem-solving skills.
• Strong time and task management skills.
• Effective communication and negotiation abilities.
• Confident in presentation and public speaking.
• Proven leadership skills with the ability to guide, mentor, and inspire team members.
• Proficient in Microsoft Office applications.
• Experience using IT systems that support workflow (e.g., Influencer Management Dashboard).