Affiliate Team Leader

Job Description

As the Affiliate Team Leader, you will be responsible for driving OnPoint's affiliate marketing strategy, leading a team, and delivering impactful campaigns that meet our clients' goals. You will work closely with internal teams and external partners to recruit top affiliates, manage campaigns, and foster long-term client partnerships. In the Brand Affiliate Leader role, the candidate will be responsible for:

Affiliate Program Management:

• Strategy Development: Develope and execute comprehensive affiliate marketing strategies to drive growth for brand clients.

• Affiliate & Influencer Recruitment: Identify and recruit high-performing affiliates and influencers to expand our program’s reach and effectiveness.

• Campaign Management: Oversee the end-to-end process of campaigns, including briefing, proposals, contracts, production, and execution.

• Continuous Improvement: Propose innovative initiatives to enhance OnPoint’s competitive advantage in the market.

Campaign Planning:

• Target Achievement: Drive monthly, quarterly, and annual GMV/Revenue targets, ensuring campaigns deliver tangible results.

• Campaign Planning & Execution: Lead the planning, launch, and optimization of affiliate campaigns aligned with client objectives.

• Performance Analysis: Monitor and analyze campaign performance, adjusting strategies to improve ROI and maximize budget efficiency.

Content and Creative Strategy:

• Collaboration: Work with content and creative teams to develop engaging marketing materials that resonate with TikTok users and adhere to brand guidelines.

Analytics and Reporting:

• KPI Tracking: Track key performance metrics for affiliate marketing efforts, providing actionable insights.

• Client Reporting: Regularly update clients on campaign performance, identifying successes and areas for improvement.

• Data analysis: able to handle & analysis massive data to make decision

Team management

- Training & Development: Lead internal training efforts to enhance team members’ skills in affiliate marketing and brand promotion.

- Performance Management: Evaluate team performance and allocate resources effectively to optimize productivity.

- Team Culture: Foster a collaborative, goal-oriented culture to support long-term team growth and success.

Client Relationship & Retention:

• Client Management: Negotiate and manage commercial terms with clients and supply chain partners to ensure favorable terms for OnPoint.

• Client Engagement: Build and maintain strong relationships with brands and sellers, implementing strategies to retain and grow these partnerships.

• Partnerships & Operations: Collaborate with the Partnership and Operations teams to establish a clear roadmap for efficient workflows and successful campaign execution.

Job Requirement

1. Education background requirements: Bachelor at relevant experience

2. Experience/Industry requirements:

- 3-5 years of experience in affiliate marketing, ideally with a focus on eCommerce platforms (Shopee, TikTokShop, Lazada, etc.) and social media platforms (TikTok, YouTube, Facebook) with agency or platform background. 

- Proven track record of successful affiliate marketing campaigns, influencer collaborations, and achieving commercial targets.

- A strong plus if you are used to or have been managing a monthly target of 20 billions VND or operation a mega livestream session.

- Proactive problem-solving approach, anticipating potential challenges and devising effective solutions.

- Be highly organized and accountable for deadlines, status reports and internal reviews - Predict problems that may arise and prepare solutions. Innovative and adaptive, with a keen eye for emerging trends in social commerce and digital marketing.

3. Competency requirements:

- Analysis & Problem Solving: Identifies and analyses a range of problems by isolating key issues, evaluating relevant data and reaching logical conclusions

- Analytical Skills: Ability to analyze data, track performance metrics, and derive actionable insights to improve campaigns.

- Client-Centric: Strong focus on building lasting client relationships and delivering results that meet client needs.

- Communication: Exceptional communication and negotiation skills, with the ability to engage stakeholders at all levels.

- Project Management: Highly organized, with the ability to manage multiple projects simultaneously while meeting deadlines.

- Adaptability: Strong ability to adapt in a fast-paced environment and quickly address challenges and opportunities as they arise.

- Accountability & Ownership: Plans and balances a range of tasks, assignments, projects and resources. Is able to cope with conflicting demands without undue disruption in order to get things done.

- Teamwork and Collaboration:

• Building partnerships and working collaboratively with others to meet shared objectives.

• Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

• Ability to lead and inspire a team, driving performance and innovation.