[ALDO] Performance Marketing Executive

Job Description

Lead and optimize digital marketing campaigns (Google Ads, Facebook, TikTok) to achieve ROI and revenue goals. Oversee budget management, A/B testing, and competitor analysis.

• Monitor key metrics (ROAS, CPA, CTR) and optimize campaigns based on data and insights
• In charge in A/B testing to improve the performance of creative assets and targeting strategies.
• Regularly generate performance reports to track progress and make recommendations for optimization.
• In charge budget management, ensuring bids are in line with campaign objectives.
• Track and report competitor marketing activities.

Coordinate with external agencies to implement advanced strategies, improve performance, and ensure seamless campaign execution aligned with business goals.

• Implement learnings and best practices from agency into daily campaign management.
• Executing campaigns that follow agency's strategic recommendations for optimal performance.
• Executing campaigns that follow agency's strategic recommendations for optimal performance.
• Report back to the internal team on key takeaways from agency collaboration sessions.

Develop strategies for digital platforms, adopt new tools, and ensure cross-platform campaign scaling and efficiency.

• Ensure all website banners, product pages, and links function correctly and reflect current marketing initiatives. .
• Work closely with the Technical teams to resolve any technical issues and maintain website uptime.
• Collaborate with the Marketing & Merchandise team to ensure all website visuals align with seasonal campaigns.
• Regularly audit the website for errors or inconsistencies and provide timely solutions.

Advanced Analytics and Reporting

• Analyze campaign performance, provide actionable insights, and deliver timely, data-driven reports to optimize ROI and CPA.

Team Development and Mentorship

• Train and mentor junior team members, foster collaboration, and promote continuous learning to enhance team performance.

Job Requirement

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience managing Meta or Google Ads campaigns with a proven track record of launching and optimizing profitable campaigns (CPA, ROAS).
• Strong understanding of performance marketing channels (Google Ads, Facebook Ads, etc.).
• Excellent organizational and communication skills for managing tasks and collaborating with teams and partners.
• Willingness to learn and apply new strategies based on industry best practices.
• Familiarity with website CMS and email marketing platforms (e.g., Mailchimp, Klaviyo) is a plus.
• Proficient English skills for effective communication and collaboration.