1. Product Portfolio Management: new product development & launching, product sales performance evaluation, managing product category to optimize performance and resource allocation.
2. Brand Management: collaborate with stakeholders to define brand objectives and strategies, work closely with Trade & Marcom to maximize market branding exposure & campaigns.
3. Market & Customer Understanding: Conduct market research & frequent market visit with commercial team to identify market movement, trends, customer needs & behaviors, competitive landscape, analyze data and provide insights to support marketing strategies.
4. Data Analysis: Analyzing marketing data, including campaign performance, business, product sales performance, customer behavior, and market trends. Prepare reports and presentations about findings and recommendation to key stakeholders.
1. Education: bachelor’s degree in Marketing, Business, or related field.
2. Experience: over 03 years in Brand / Product Marketing (in construction building materials industry is a plus)
3. Skills & Ability
- Proactive, strong passion for brand marketing
- Proficiency in Microsoft Office (Word, Excel, PowerPoint), Power BI is a plus
- Ability to work collaboratively in a team and independently.
- Result-oriented & solution mindset
- Enthusiastic and eager to learn with a positive attitude.
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