Brand Activation Executive

Job Description

1. Job Purpose

The Brand Activation Executive plays a key role in planning, executing, and coordinating on-site events and offline marketing initiatives to support student recruitment and strengthen BRIS brand engagement. This role focuses on cross-functional collaboration with Academic (R&D), Admissions, Finance, and Operations teams to deliver impactful activation campaigns and measurable offline leads.

2. Key Responsibilities

A. Event & Activation Management (70%)

• Plan and execute in-house and external events: Demo Classes, Open Days, Workshops, and community activation activities (e.g., at residential complexes, schools, malls).
• Coordinate logistics, materials, and manpower for annual flagship events: Graduation Ceremony, Sport Day, Back to School, etc.
• Act as the project coordinator for recruitment events in collaboration with R&D and Admissions teams.
• Ensure all events follow brand guidelines, are delivered professionally, and meet timeline and budget requirements.
• Work closely with vendors, internal departments, and school leadership to align all executional details.

B. Brand Activation & Offline Lead Generation (30%)

• Develop and implement offline campaigns that drive brand awareness and engagement.
• Track and optimize offline lead generation channels to complement digital efforts.
• Support distribution and placement of marketing materials (POSM) across campuses and activation points.
• Contribute ideas to integrate branding activities across touchpoints and ensure cohesive storytelling.

Job Requirement

3. Requirements

• Bachelor’s degree in Marketing, Communications, Event Management, or related field.
• At least 1 years of experience in agency, event planning, brand activation, or field marketing. Experience in the education sector is a plus.
• Excellent organizational and multitasking skills; detail-oriented.
• Strong communication and coordination skills with internal and external stakeholders.
• Willingness to work flexible hours, including weekends, when events are scheduled.
• Ability to analyze campaign performance, especially offline lead conversion metrics.