Brand Manager

Job Description

As the strategic partner of over 40 international Fragrances & Beauty brands, we armed with proficient market knowledge with our vision to - “Think Global, Adopt Local”, efficiently to connect the brands through various types of distribution networks from Departmental Stores, Perfumeries to e-commerce within the market(s).

Our team are committed and dedicated to uphold the Company’s Policies and its Core Values (TRUST) in order to provide the magnificent standards of service quality to meet the expectation from our customers, suppliers and business partners.

NUMERICAL OBJECTIVE

- Achievement and accountability for brand targets – up to final P&L contribution level by counter & channel.

- Tracking of sales on monthly basis by brand, by category, by SKU. Key reports include: retail & wholesale sales analysis, by channel and contribution (%) by SKU.

- Evaluated by Net Sales up to Net Profit tracking reports versus set targets

- Increase profitability of brands via controlled usage of discounts & sales off, duly evaluated by Discount % Utilized tracking Reports

MARKETING

- Develop brand specific marketing calendar

- Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.

- Annual A&P Budget preparation & management of spend

- Develop and provide marketing collaterals (i.e. POS, displays etc.).

- Devise customer recruitment plans for each brand – e.g. Workshops, promotional activities, etc.

- Devise customer retention programs and CRM brand-specific activities to drive brand sales.

- Develop best-in-class execution ideas to bring the creative idea to life through partnerships, social strategy, events, and more

INVENTORY

- Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by Report & to be indicated measurability for that year

- Accountable for stock forecasting for existing & new product, evaluated via Forecast Accuracy Report, measurability will be shared for the year

- Stock management to ensure all POS are well stocked & no potential loss of sales, by POS weekly / monthly report

- No shrinkages or stock loss at counters or at designated event areas

OTHERS

- Able to react to change productively and handle other essential tasks as assigned.

- Have a strong and good working relationship with the Principals & Trade

- Involvement to simulate & activate full Business Plan proposals for any new identified brands

- Service current Perfumeries partners, increase sales levels & to expand this network, measurable by sales volume, net margins & number of new perfumeries partners signed on as per target set

- Spearhead online sales segment to be attribute identified % to annual Net Sales

- Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target

- Keep General Management informed of decisions and procedures made in the store level that impact business significantly.

- Coordinate with Business Development Team for store development project; involve to evaluate space, location and analyst of potential markets and profitability issues

- Build & engage team members including hiring, training, coaching and performance appraisal as company policy.

- Uphold excellent standards of customer service; motivate the teams to achieve sales goals through appropriate incentives