Brand Marketing Manager

Job Description

Plan and develop brand strategy.

• Work with cross-functional partners to develop and execute short- and long-term brand strategies to exceed company objectives

• Develop brand’s KPI.

• Develop the brand's annual budget plan.

• Ensure the growth in brand awareness, preference, and loyalty of brands

• Support long-term innovation strategy: You will support the team in building the long-term innovation strategy, leveraging macro-trends and consumer and business insight to craft a strategy that will deliver against our strategic priorities today and tomorrow.

Develop and oversee the implementation of communication and marketing plans

• Oversee the development and implementation of campaigns to promote brand and revenue, including:

• Key campaigns on major shopping festivals of the year.

• New store opening campaigns

• Exhibitions, fairs, events, sponsorships, cooperation with other brands.

• Other derivative programs.

• Develop plans for brand communication, marketing, promotions in each region, branch, and market based on the company's strategic direction, short, medium and long-term goals.

• Ensure that messaging and marketing activities are aligned with brand and company values.

• Assign KPIs to each brand assistant manager to measure the implementation of campaigns.

• Allocate budget for each group of campaigns/ branches/ communication channels, manage brand’s budget

• Measuring and reporting on campaign performance and assessing KPIs and ROI.

• Periodically review, remind, evaluate and propose solutions to ensure the campaigns are implemented on schedule and effectively.

Collaborate and work closely with relevant departments/ divisions in accordance with the company's processes and regulations.

• Work cross-functional (Marketing Division, Retail, Human Resources, Finance and Accounting Division, Branch, Store Operation, …) to gain alignment for key project milestones

• Analyze brand, consumer insights and competitive trends, and recommend actions to be taken

Leadership

• Monitor, evaluate, motivate & provide professional trainings for staffs to improve the qualifications and knowledge of the members of the department

Perform other tasks assigned by Line Manager/ company

Location: Hoàng Việt, Tân Bình District