Brand Marketing Team Lead - Mizuwari Bar

Job Description

Planning Marketing Strategy

• Work with HOM to research, create & plan for Brand Strategy & direction
• Work with HOM to build Yearly Roadmap & Annual planning
• Work with MKT team to build deployment plan for Yearly & Quarterly plan
• Implement a strategic integrated marketing communications plan following correlating budget.
• Develop advertising opportunities on ATL & BTL channels

Content & Digital Marketing

• Lead team to plan & deploy content for brand on various channels
• Managing brand's communication including channels, content and advertising tools

Customer Engagement & Offline Activation

• Lead team to plan and deploy offline activations
• Facilitate customer engagement and retention on-site through marketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.
• Support the Operations team in managing guest experience on-site during events.

Brand Management & Awareness

• Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
• Keep current with marketing trends
• Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
• Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives, activities and brief

Job Requirement

• Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.
• At least 3 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
• Proven track record as managing brand.
• Has a genuine interest and knowledge of the food and beverage or entertainment industry
• Strong network of connections is an asset
• Self-motivated, creative flair, eye for detail and resourceful
• Strong project management skills
• Excellent communication skills. Able to think and write strategically
• Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
• Those who embody the culture of the brand
• Youthful and energetic and people-minded individuals with a can-do attitude
• Good technical knowledge of available standards, methods, tools and applications.
• The ability for creative ideas & treatments for online content in multi-channel campaigns.
• Speak English as a native is a big plus
• Willing to work nights when there is an event at the outlet
• Willing to solve issue on the weekend

BENEFITS:

• Join one of Vietnam's largest and most prestigious companies in the nightlife sector
• Be a leader in the thriving lifestyle scene of Vietnam
• Work with a young, dynamic, and creative team
• Explore diverse career opportunities in nightlife, food and beverage, and luxury retail industries
• Enjoy an attractive income and investment opportunities
• Participate in annual team-building activities and a grand year-end event
• Receive a 13th month salary
• Benefit from annual performance review