1. Plan and Execute branding activities to physically approach to customers
Conduct customer conversations or analysic customer voice together with market insights to understand customer pains & gains
Propose branding and marketing campaigns/projects to develope brand value propositions for retailers
Manage INSEE brand image by generate and execute POSM and merchadising activities for customer and market
Manage & execute project for physically rolling to customers with support market and topline direction
Perfomance assessment and making report for high management to update and track performance
Ensure brand complience for all branding materials/ assets especially in POSM, merchandising or signboard,...
Collaborate seamlessly with cross-functional teams, ensuring a cohesive approach to implementation with effective communication and meet project expectation
2. Customers engagement (Event & training/coaching and activation)
Stay up-to-date with industry trends, best practices and identify emerging trends, technologies, and opportunities in digitalization that can be leveraged to create value propositions (online training, quiz, online engagement, ...)
Planning and execute for INSEE physical activities to approach customer and market in all layers and convince customer for INSEE value proposition through Seminar Series
Perfomance assessment and making report for high management to update and track performance
3. Support marketing activities Drymix
Propose ideas for drymix marketing activities which aligned with Bag Segment marketing plan
Planning & executing customer engagement activities for Drymix customers in WSL & RTL layers
Job Requirement
1. Educational Qualifications:
Bachelor’s degree in marketing, business administration, brand communication, or a related field.
Proficient in Microsoft Offices
Good at English (both speaking & writing)
Basic design skill (Canva, Capcut,...)
2. Relevant Experience:
Proven experience (2+ years) in marketing field
Well experienced in working with advertising/activation agencies
3. Leadership Competencies
Ability to work collaboratively in a cross-functional team environment.
Strong project management and time management skills
Results-oriented with a track record of successfully executing branding initiatives.
