Business Development Specialist

Job Description

1. Build and developing Corporate and Institutional strategic accounts:

• Proactively reach out to key stakeholders to identify organizations and institutions with need for higher English proficiency

• Clearly identify the organizations needs in terms of English proficiency and develop a granular understanding of the decision-making structure of the client organization

• Use WSE Organizational English Proficiency Assessment asset to set-up a structured approach from the need assessment phase down to the monitoring of the execution of the program

• Relentlessly help the client stakeholders to make decisions faster while clearly understand their end-to-end decision-making procedures until deal closure and payment

• Keep an eye on how projects are going and report regularly

• Keep track of future business opportunities with existing clients

2. ​Develop Key Account Management capability for Wall Street English

• Make sure Wall Street English provide the right people to ensure the adequate support for the stellar delivery execution of the strategic accounts

• Set-up a standardized delivery method for the key account management staff to comply to in order to achieve stellar execution of the strategic accounts

• In collaboration with the MSH Group stakeholders, implement the Group level B2B CRM for WSE and oversea the training of its utilization by the team.

• Drive recurring revenues from strategic accounts through productive and professional relationships with key client stakeholders as well as providing giving great service

3. Build retail channel through Corporate Partnerships

• Build a network of Corporate Partners to develop a retail acquisition channel of student’s

• Define and deploy exclusive promotions offered to Corporate partner’s employees (and sometimes customers) that will stimulate the Corporate Partnerships channel

• Develop cross-promotional opportunities that will stimulate the Corporate Partnership channel

• Manage contracts and agreements with the corporate partners

4. Drive awareness of Wall Street English Corporate Partnerships offerings with the support of the Marketing teams

• With the Marketing Manager, define the allocated resources from the marketing budget to the development of the Corporate Partnerships retail channel

• Manage the promotions and events in collaboration with the Event Management team and Sales team to stimulate the Corporate Partnership channel

• Develop and execute a marketing strategy to growth the strategic accounts

• Manage the allocated budget with a clear return on investment in mind

• Monitor the performance of the marketing initiatives aimed at growing the Corporate Partnerships retail channel as well as the strategic accounts