13/06/2024
Marketing , Advertising / PR / Communications , Entertainment
Permanent
Competitive
Over 5 Years
Manager
23/06/2024
Sales Planning and Performance Management: Develop and implement sales strategies for both campaign and baseline activities, ensuring alignment with company goals and market trends.
Campaign Execution: Coordinate cross-functional teams to plan and execute sales campaigns that meet or exceed targets. This includes defining campaign objectives, brand vs. creator planning, managing budgets, campaign preparation, and execution.
Paid Ads Management: Oversee the performance of paid advertising campaigns across various platforms, adjusting strategies as necessary to optimize spend and ROI.
Performance Analytics: Utilize analytics tools to track campaign performance, generate insights, and produce detailed reports for stakeholders. Use data-driven insights to refine and improve campaign strategies continuously.
Collaboration: Work closely with the Creator Management team, Commercial team, and Operations team to ensure a cohesive approach to achieving sales targets. Facilitate smooth collaboration between all parties involved in sales campaigns.
Target Achievement: Take charge of meeting and exceeding GMV/Revenue targets through effective campaign management and strategic initiatives.
Special projects and New Products development: to be assigned by the Head of Melive.
7+ years working experience with 4+ years of experience in sales performance and/or campaign management, ideally within the ecommerce and/or social commerce space.
Proven experience in campaign management, sales, or a related field within the e-commerce or social commerce industry.
Strong analytical skills, with a proven ability to interpret data and insights to improve sales performance.
Excellent project/campaign management skills, with the ability to lead cross-functional teams and manage multiple campaigns simultaneously.
Good understanding of digital marketing strategies, including paid advertising and performance optimization.
Proactive problem-solving approach, anticipating potential challenges and devising effective solutions.
Innovative and adaptive, with a keen eye for emerging trends in social commerce and digital marketing.
A strong plus if you are used to or have been managing a monthly turn-over target of 10 billions VND or above.
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