Campaign Manager

Job Description

MISSION:

In your role, you will support head of digital marketing in planning and implementation of marketing strategies and campaigns. The ideal candidate must be both insanely creative and analytical and is able to make data-informed decisions while keeping a consumer-focused mindset. This role will focus on building GO!/ Big C Hyper brand, user acquisition, and engagement.

ACTIVITIES:

Fucntion 1: Operation

- Responsible for development, planning, execution, and management of the promotion & digital marketing campaign, and branding communication.

- Managing Agencies and Coordinating internal departments in order to make good performance of Digital campaign and communication.

- Coaching, Support and manage team to deliver tasks.

- Work with line department to ensure sufficient marketing support in the market across Omni - Channels.

- Design marketing campaigns that will drive both acquisition and retention for the growth of business.

- Manage budget allocation between promo cost and media mix that best suits business objectives, across both online and offline channels.

- Organize market research and report results to the business.

- Checking all contents and information prepared by Agency before applying for Digital communication in order to ensure correct information, good impact for Brand images and attract well customers.

Function 2: Measuring and improving Digital Communication performance

- Making weekly, monthly report for Cost and Digital Communication Performance.

- Checking weekly/monthly KPI of Digital Communication and working with Agency to find solution to improve.

Other: Administration tasks

- Sourcing and managing agencies relating to digital communication as (Video production, SMS, Broadcast, ……)

- Processing administration tasks relating to Digital Communication (Contracts, Payment…).