Campaign Planner | Melive

Job Description

• Plan and manage a monthly comprehensive campaign that meets or exceeds sale targets, including baseline/MEGA/Brand campaign.
• Propose ideas & concepts, brand vs creator planning, budgets, and resource allocation.
• Set clear objectives for campaign inputs and outputs to foster creator/brand growth, leveraging a deep understanding of market trends and audience behavior.
• Ensure quality control for campaign assets, including key visuals, content, assortment, and voucher distribution.
• From conceptualization to execution encompassing Livestream events, coordinating with outreach marketing channels, including performance marketing and integrated social media strategies, to increase traffic and optimize targets (GMV/ ROAS).
• Coordinate cross-functional teams (Category, Creator management, Operation) to deliver campaign activities on time, optimize traffic and conversion to transaction, and ensure efficient end-to-end execution processes.
• Generate reports detailing campaign performance, key findings, and actionable recommendations for improvement.
• Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.

Job Requirement

Minimum Qualifications:
- Bachelor's Degree.
- 2+ years of demonstrable project management expertise, with a strong preference for candidates with e-commerce and campaign management experience from ideation to execution.
Preferred Qualifications:
- Communication: Must be results-driven, self-motivated, and possess a proactive communication style.
- Proficient in data crunching using various analytics tools, including basic formula applications in Excel/Spreadsheet software.
- Capable of multitasking and effectively prioritizing multiple projects in a fast-paced environment.