Category Planning Activation Specialist

Job Description

• Trade Marketing Operation:

· In charge of Trade Promotion Annoucement Process , including internal and extermal management.

· Assist in the development and implementation of monthly trade marketing plans and initiatives.

· Support the alignment of trade marketing activities with overall brand and business strategies.

· Coordinate with sales teams to ensure effective execution of promotional activities.

· Monitor and analyze the performance of promotional campaigns to optimize future initiatives.

• Performance Tracking:

· Monitor and evaluate the effectiveness of trade marketing activities through KPIs and performance metrics.

· Provide regular reports and insights to senior management on the performance of trade marketing initiatives.

· Continuously improve trade marketing strategies based on performance analysis and feedback.

· Assist in analyzing sales data and market insights to identify opportunities and threats.

· Provide support in developing actionable recommendations based on market analysis.

• Sales Support:

· Help develop and provide sales teams with tools, materials, and training to enhance their effectiveness.

· Collaborate with sales teams to ensure alignment of trade marketing activities with sales objectives.

· Support sales teams in achieving their targets through trade marketing initiatives.

• Budget Management:

· Assist in managing trade marketing budgets, ensuring efficient allocation of resources.

· Track and report on budget expenditures and ROI of trade marketing activities.

· Support the optimization of budget utilization to maximize impact.

Job Requirement

• Minimum- 3 years related experience, with minimum 3 year experience in a similar capacity in FMCG.
• Good working knowledge of MS Office
• Knowledge of project management
• Strong spoken and written English
• Commercial experience
• Building Effective Teams
• Process Management