Consumer Marketing Manager

Job Description

· Brand & Product Strategies:

- Develop and execute integrated brand strategies and innovative product initiatives that elevate our market presence.

- Oversee brand management to ensure consistency in messaging and creative execution across all channels.

· Product Portfolio Management:

- Manage and optimize the product portfolios for off-premise (CPG) and on-premise (dine-in & online delivery) channels.

- Formulate and implement Menu and Pricing strategies to drive growth and profitability.

· Consumer Experience:

- Enhance consumer interactions by refining store concepts and optimizing the overall customer journey.

- Work with Customer Marketing team to develop Loyalty, CRM (Customer Relationship Management), Affiliate initiatives and other strategies to improve customer retention.

- Collect and analyze customer feedback to continuously improve customers for OMNI channel.

· Digital & Communication Management:

- Lead social media, PR, CSR, influencer, and sponsorship initiatives to build a compelling brand narrative.

- Oversee digital agencies in designing and executing high-impact marketing campaigns, monitoring key metrics such as CTR, conversion rates, and ROAS.

- Leverage Google Analytics, SEO analysis, and comprehensive reporting to identify and implement technical and content-based improvements.

· Market Research & Analysis

- Conduct thorough market research and competitive analysis to identify emerging trends and new business opportunities.

- Utilize analytics tools (e.g., Google Analytics, BI Dashboards) to refine marketing strategies and maximize ROI.

· Cross-Functional Collaboration:

- Work closely with Operations, R&D, IT and Supply Chain teams to ensure seamless product launches and integrated marketing efforts.

- Manage external agency relationships to secure strategic insights and high-quality creative deliverables.

Job Requirement

Qualifications:

·       Education: Bachelor’s degree in marketing, Business Administration, or a related field (Master’s preferred).

·       Experience: Minimum of three years of managerial experience in the F&B or Retail Chains industry.

·       Proven track record in developing and executing effective growth strategies.

·       Have a good understanding of the F&B / Fast Food market, target customers, and competitors to formulate effective growth strategies.

Skills:

·       Technical & Analytical Skills:

•         Proficiency in data analysis tools such as Google Analytics and BI Dashboards.

•         Strong background in strategic planning, budgeting, and profit & loss management.

·       Leadership & Communication:

•         Strong leadership with the ability to manage teams and work well with different stakeholders.

•         Excellent communication and presentation skills, with the ability to perform effectively even under pressure.

·       Language: Fluency in English.