Content & Communication Leader

Job Description

1. Develop content strategy and Management

• Spearhead creation of content across all channels, for all business streams of Mega Gangnam Vietnam

• Develop Content creation includes copy, photo, video and others (as appropriate)

• Build and manage a content/editorial calendar that attracts a qualified audience to the company’s lead capture channels

• Develop communication channels including the use of ‘Social Media’ to promote recruitment and retention

• Lead the content planning and creation activities to be used as a part of the marketing campaign and organic social media posts.

2. Content Creation - User generated content and POSM

• Create outbound content such as newsletters, social media daily/monthly/campaign, advertising content, advertising video script, photo design ideas, video making ideas, infographics, and other

• Responsible for developing regular content for social media, website and e-mail newsletters

• Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital material

• Come up with ideas for designing publications such as magazine, catalogs, brochures, sample boards, salekit ... for products

• Edit and support the production of publications to serve the company's internal communication

• Create ideas, content, scripts for events at the company

• Manage all business support materials (BSM) of the responsible brands and projects (i.e magazine, Starter Kit, new product launch BSMs, etc.)

3. Grow and Nurture New Leads

• Grow new leads or nurture existing leads by converting site traffic through calls-to-action, landing pages, and lead generation content

• Effectively communicate all company value propositions and USPs vs. direct competitor through creating content for physical and digital channels

• Optimize marketing automation and lead nurturing processes through content, and social channels.

4. Collaboration and Co-creation

• Work with marketing manager and digital specialist to establish closed-loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign

• Work with media units, newspapers, and associations

Have many relationships with agencies, designers, manufacturers and outsource....

5. To handle job responsibilities by special assignments.

• Work with other departments as a team to achieve the company’s targets in each special project/assignment.

• Set monthly/annual goals for the Communications & Content Team.

• Develop and manage the internal communications budget to ensure appropriate and effective spending on internal events and collaterals.

• The success of this role may be measured by the increased volume of engagements on social platforms and qualify leads

• Report to PR Manager