Content Manager

Job Description

Key Responsibilities:

1. Develop Content Strategy and Management

- Build and maintain a content/editorial calendar that attracts and engages a qualified audience, driving traffic to the company’s lead capture channels.

- Build and manage a content/editorial calendar that attracts a qualified audience to the company’s lead capture channels

- Collaborate with marketing and design teams to plan and develop content, style and layout for all channels

- Edit, proofread and improve writers’ posts

- Optimize content according to SEO

- Ensure all content complies with legal requirements, including copyright and data protection regulations.

2. Content Creation - User generated content and POSM

- Responsible for developing regular content for social media and website landing pages

- Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital materials.

- Support outbound content efforts, including blog posts, newsletters, flyers, brochures, webinars, marketing automation, infographics, and other marketing collateral.
3. Collaboration and Co-creation

- Work closely with the design, product, and sales teams to ensure content aligns with overall marketing goals.

- Assist in creating content for email marketing campaigns, landing pages, and other digital marketing initiatives.

4. Other tasks

- Plan and report periodically (weekly, monthly, quarterly, yearly)

- Other tasks by the Head of Marketing

Job Requirement

Required Skills and Experience:

- Proven work experience as a Content manager (> 3 years)

- Minimum of 5 years of experience in social media and content management, including copywriting, social media, and video content creation

- Basic technical knowledge of HTML and web publishing

- Knowledge of SEO and web traffic metrics

- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and graphic design tools (e.g., Canva, Adobe Creative Suite).

- Excellent communication and writing skills in English

- Research and insight-driven approach to content strategy

- Experience working internationally or with global brands