Digital Analytics/Quality Analyst

Job Description

• Implement and manage digital analytics tracking, including setting up and troubleshooting tags in Google Tag Manager (GTM) and Adobe Launch.
• Monitor, analyze, and report on website traffic metrics such as pageviews, sessions, and conversions using tools like Google Analytics 4 (GA4) and Adobe Analytics.
• Ensure data accuracy and consistency across digital analytics platforms by validating tracking implementation and conducting regular quality checks.
• Support testing of web-based applications, including tracking functionality and troubleshooting issues using tools like Omni Bug.
• Collaborate with cross-functional teams to ensure analytics requirements are met and assist in the identification and resolution of defects using JIRA.
• Participate in the development and maintenance of internal training materials and documentation to improve analytics processes.
• Provide insights and performance reports to senior management, highlighting key metrics and recommending optimization opportunities.
• Stay updated with digital marketing trends and contribute to improving the team’s analytics capabilities.

Job Requirement

Technical Skills: 

• Gain a foundational understanding of digital analytics tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Adobe Analytics, and Adobe Launch.
• Interpret and analyze website traffic metrics, including pageviews, sessions, orders, and more.
• Develop a foundational understanding of digital marketing principles and their impact on analytics.
• Familiarize yourself with testing tools like Omni Bug (preferred).
• Support web-based application testing procedures (prior experience is a plus).
• Learn and use JIRA for project tracking and defect management.
• Understand the complete defect workflow from identification to closure.
• Javascript, HTML is a plus.

Soft Skills: 

• Excellent English written and verbal communication skills.
• Proficiency in Microsoft Excel (basic to intermediate level).
• Strong collaboration and teamwork skills.

Others:

• Ability to assist in reporting performance to senior management.
• A strong desire to learn and a keen interest in digital analytics and marketing.
• A degree or coursework in a related field (e.g., digital marketing, computer science, web development) is preferred but not required.
• A proactive and detail-oriented approach to work.
• A team-player mentality with a willingness to learn and grow.
• Willing to work in the night shift is a big plus.