Digital Marketing Executive

Job Description

1. Main Responsibilities:

• Research and analyze Shopify and BigCommerce market trends, customer insights, and competitors' strategies, products, and communication methods.
• Develop and execute overall marketing strategies for the company's theme products, including promoting features, benefits, and values (Soft launch + Release/Launching).
• Identify target customer segments.
• Monitor the effectiveness of marketing campaigns and track customer interactions with products.
• Utilize data and analytical tools such as SEO, Google Analytics, etc.
• Collaborate closely with relevant departments to propose ideas, plan, and oversee the product creation and development process.
• Execute tasks related to content, social media, and work with the design team to build brand storytelling and product communication strategies.
• Analyze and evaluate the business performance of launched products, collect customer feedback to improve existing products or develop new ones.
• Provide reports and updates as required by management.

Job Requirement

2.Job Requirements

• Bachelor's degree (preferably in Marketing, Commerce, or Business Administration).
• Strong strategic planning and market analysis skills.
• Creative and sharp thinking abilities.
• Proficiency in graphic design tools, with a good sense of design, color, and aesthetics.
• Experience in video editing tools.
• Understanding of Content (SEO, Social Posts).
• Preferably has knowledge or experience in e-commerce (especially Shopify and BigCommerce markets).
• At least one year of experience in a similar position.

3. Benefits

• Working hours: 08:00 AM - 05:30 PM, Monday to Friday, with a 1.5-hour lunch break.
• A professional, dynamic, and creative environment with growth opportunities.
• Full compliance with labor laws, including insurance, salary, bonuses, and holiday leave.
• Performance-based salary review at least every six months.
• Attractive benefits, including holiday and project bonuses, annual performance rewards, and a 13th-month salary.
• Flexible and professional dress code, spacious and well-equipped workspace.
• Annual company trips and team-building activities.
• Weekly happy hour and company events during traditional holidays.
• Provided with company-owned computers and necessary equipment.
• Salary and benefits will be discussed during the interview, based on actual performance evaluation.