Digital Marketing Specialist (Focus on Pay-Per-Click)

Job Description

Campaign Strategy & Management

• Develop and implement PPC campaigns on platforms such as Google Ads, Bing Ads, TikTok, Meta, and LinkedIn, aligning with company goals and target audiences.
• Conduct thorough keyword research to identify high-value keywords for effective targeting.
• Create compelling ad copy and coordinate with designers for engaging visuals that meet platform guidelines.
• Collaborate with web designers to optimise landing pages for higher conversion rates.

Performance Analysis & Optimisation

• Monitor campaign performance metrics like CTR, conversion rates, and ROAS, making adjustments to optimise results.
• Conduct A/B testing on ad elements and landing pages to identify the best-performing strategies.
• Prepare performance reports with actionable insights and recommendations for future campaigns.

Budget Management

• Manage PPC budgets efficiently, ensuring optimal allocation to maximise ROI.
• Track daily spending to stay within budget while maintaining campaign effectiveness.

Research & Continuous Learning

• Stay updated on industry trends, competitor activities, and platform innovations to refine strategies.
• Explore and integrate new tools or techniques to enhance campaign efficiency and results.

Collaboration & Communication

• Work with SEO, content marketing, and social media teams to ensure cohesive online marketing efforts.
• Communicate campaign updates, insights, and recommendations effectively to stakeholders and align with overall business objectives.

Technical Proficiency & Tools

• Utilise tools like Google Analytics, SEMrush, Google Ads Editor, and other digital marketing platforms to manage campaigns and analyse data.
• Set up tracking codes, conversion pixels, and custom audiences for accurate performance measurement and reporting.

Job Requirement

• At least 1 year of experience as a PPC Specialist or in a similar role managing PPC campaigns.
• Strong understanding of Google Ads, Bing Ads, Meta, LinkedIn, TikTok and social media advertising platforms.
• Proficiency in analytics tools (e.g., Google Analytics) and experience in data analysis & reporting on ad performance.
• Excellent attention to detail and the ability to manage multiple campaigns simultaneously.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication skills and the ability to work effectively in a team environment.
• Proficiency in English.
• Google Ads certification or similar qualifications.