Digital Marketing Team Leader

Job Description

The Digital Team Leader is responsible for develop and execute Digital marketing campaign to enhance brand awareness, consideration on social platforms. Leverage content and digital methods to enhance GS25 brand perceived value in consumer’s mind that aligns with marketing and communication objective. Tracking the effectiveness of online communication channels and observation market trends to propose recommendation for improvement.

1. Propose and develop the proper digital media marketing activities that aligns with the brand‘s positioning and appeals to the target audience.
2. Manage and make sure the execution of digital marketing activities and content that aligns with consumer trends
3. Build online community for Social Flatform through variety of content that suits Brand positioning and characteristic.
4. Manage accounts and responses on the official social media channels of the company (Website, App, Facebook, TikTok, YouTube, Email, SMS/ZNS), plan, execute and optimize digital marketing campaigns across channels
5. Plan and execute, optimize Ads performance on GG, FB, ect... to achieve KPI for each campaign.
6. Constantly tracking ads performance of digital campaign by web analytics, GG Analytics, FB Insight… and propose for improvement to make sure efficiency CPC, CPE, CPM, CPV…
7. Propose and develop new Digital channel to suitable with Campaign objective and insight target audience
8. Work and manage KOL/Influencers for content creation activities.