Position Overview: We are seeking a strategic and results-oriented Ecommerce Commercial Manager to drive online commercial efforts for the leading mom & baby omnichannel retailer in Vietnam. This role will focus on leading strategy and execution across multiple online channels, including web/app, marketplace, livestream, and O2O (Online-to-Offline).
Key Responsibilities:
Strategic Planning and Execution:
Develop and implement online commercial strategy aligned with business goals to maximize sales and profitability across web/app, marketplace, O2O, and livestream channels while avoiding channel conflicts
Analyze market trends, competitor activities, and customer behavior in the mom & baby sector to inform product assortment, pricing, and promotional activities
Identify growth opportunities and areas for improvement across all online channels
Sales and Performance Management:
Monitor ecommerce sales performance, identify trends, and implement actions to achieve revenue targets
Lead online promotional campaigns and seasonal sales tailored to individual channels
Cross-Functional Collaboration:
Work closely with commercial team to ensure competitive and sustainable assortment, pricing and promotion across online platforms
Develop relationship with key partners and suppliers to ensure consistent revenue and income growth
Collaborate with the marketing and operations teams to align digital campaigns, product development, and operational efforts with commercial objectives
Data Analysis and Reporting:
Regularly track and report on key performance indicators (KPIs), including sales, margin, and customer metrics
Create and present detailed performance reviews and recommendations to senior management
Job Requirement
Bachelor’s degree in Business, Marketing, Economics, or a related field
3-5+ years of experience in ecommerce, retail, or commercial management roles. Previous experience in an omnichannel retailer is an advantage
Proven experience managing multiple online channels, including web/app, marketplace, O2O, and livestream
Strong ability in team leadership and cross-functional collaboration
Analytical mindset with excellent problem-solving and decision-making skills
Exceptional leadership, communication and interpersonal skills
Ability to thrive in a fast-paced, results-driven environment
