Lead MONT International sub - channel to set and execute the standard for brand image at point of sales and support the expansion of quality distribution by driving the fit for purpose outlet activation to increase Rate of Sales
Provide line of sight strategic channel development for the Modern On Trade team from planning through customer/ consumer insights to execution in trade
Support MONT customers, by driving rate of sales in outlet with right activity support in line with distribution expansion.
Assist MONT sales team in developing a win-win contract solution for MONT customers with the relevant activation support
Work closely with brand team & sales team to execute Sales and Marketing plan and translate to trade marketing activity for cohesive through the line plan in MONT sub - channel
Develop and review the Channel Guideline with all stakeholders to drive right pricing and assortment, brand visibility and to track execution of the guideline in market with assistance of VM/FIT team
Deployment activity to customer and tracking performance with frequency report
Manage Asset, POSM generic & POSM tailor made to drive premium brand image at the point of sales
Job Requirement
Experience: Minimum 2-4 years’ experience in on trade environment, with some experience in the channel marketing role (International chain hotels and restaurants...)
Bachelor’s degree in marketing, business administration, sales or relevant field
Fluency in English
Enthusiastic and overcome spirit with solid business analytical skills
Ability to work under strict timelines and able to multi tasks, managing different accounts needs in a timely manner.
Ability to work independently, self-starter
Goal-oriented, organized team player - able to manage different stakeholders (internal and external customers)
Able to interpret insights from sales data/ market knowledge/ observation and translate into concrete actionable plan to win in on trade
