Integrated Marketing Manager

Job Description

Company Overview

We are a confidential organization operating in the healthcare, pharmaceutical, and hospital service sectors. Our mission is to enhance patient outcomes and deliver high-quality medical solutions through innovation, operational excellence, and people-centric service. We are expanding our marketing capabilities to support strategic growth, digital transformation, and market leadership across Vietnam.

Overview
The Integrated Marketing Manager will lead 360° communication strategies across digital, branding, PR, and offline channels to ensure consistent brand presence in the healthcare/pharma segment.

Responsibilities

• Develop IMC (Integrated Marketing Communications) strategy for campaigns and brand initiatives.

• Manage multi-channel communication: Digital, Social, PR, Branding, Events, and Activation.

• Ensure message consistency across all customer touchpoints.

• Oversee creative direction, content framework, and campaign assets.

• Work cross-functionally with internal teams and external agencies.

• Track performance metrics for each channel and optimize overall campaign effectiveness.

Job Requirement

• 5+ years of marketing experience, with at least 2 years handling integrated campaigns.

• Strong understanding of brand communication frameworks.

• Experience working with creative agencies and production teams.

• Excellent project management and timeline control.

• Advantageous if experienced in healthcare, medical devices, pharma, or service businesses.