Market Research Executive

Job Description

• Analyse the market growth by price range, car segment and geography to understand general trends and growth rate
• Identify target customers, customer profile and customer needs such as lifestyle, purchasing behaviour, customer journey, price elasticity
• In-depth analysis of competitors‘ products, best-selling and non-best-selling car models, prices, sales channels, marketing strategies, dealer network, etc
• Understand competitors‘ strengths and weaknesses and grasp the company‘s competitiveness (SWOT analysis and propose the improvement and strategic planning of the company)
• Analyze market trends and technology: Update the latest technological trends of the market and the competitors, predict future market prospects and identify new vehicle models and their specifications that need to be introduced
• Analyse the economic situation and prospects affecting the automobile industry in the short and long term
• Update regulations and environmental factors and reflect them in product strategies