Marketing Communications Manager - Porsche Centre Saigon

Job Description

· Manage overall marketing communications and public relations work in collaboration with marketing stakeholders to achieve the strategic goals of Marcom (ATL/BTL/TTL).

· Supervise Marcom Team to maintain workforce and work efficiency.

· Manage integrated marketing communications campaigns from strategic planning, coordinating, monitoring, reporting and analysis.

· Manage digital marketing including websites and apps, AWO, social media, email marketing in coordination with CEM/CRM team, affiliate marketing and e-commerce; leverage marketing technology to optimize omnichannel, automation, trending solutions to enhance the marketing performance.

· Manage KOL and influencer marketing through the development of a sustainable network to enhance the reputation of the brand and company toward the public.

· Manage marketing communications content and creative assets through development, production, proofreading, distributing, and monitoring.

· Manage Public Relations including press relations, crisis management and function as a spokesperson of the company in PR communications activities.

· Supervise corporate communication through the development of internal news and contents that aligns with the brand and company’s values.

· Other duties to ensure the overall health and success of Marcom and the business

· Report to Marketing Director