This is a key role within the hotel. Key responsibilities include growing the equity of the Hotel and the brand through all communications, product and partnerships and using the OAP and Brand platform and tools to drive revenue for rooms and all hotel outlets and services.
Liaises with: Sales team, Hotel revenue/distribution manager, Reservations department, Room Division/General Manager, Regional and Country Marketing and Communications teams
BRAND
Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
Manage all marketing/promotional/sales collateral development/production both on and off line
COMMUNICATION / PUBLIC RELATIONSHIPS
Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
Establish and maintain a relationship with Key local press and local media
Liaise with the regional Communications team to maximize communications exposure
Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brandSPONSORSHIP:
SPONSORSHIP:
To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
Drive the marketing and communication (internal and external) of the Hotels CSR commitment
E Marketing:
Effectively manage the hotel’s content and images through conducting regular website audits
Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations
Manage the hotels’ website – traffic and revenue generation, promotional content display
Manage the hotel email database and e communication activity
Manage online advertising for the hotel (display banners, SEM/PPC etc)
Manage the online promotion for conference and catering and food and beverage activity at the hotel
Set-up, manage social media accounts and sharing sites as relevant to the hotel markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
Report to appropriate parties negative comments and discussions
Identify threats and opportunities in user generated content surrounding our Hotel
Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
QUALITY:
Ensure that all tools and procedures are in place to engage guests in Guest Book
Regularly monitor the hotels Guest Book Dash Board and communicate with all the team. Ensure actions are put in place by the hotel to improve below standard scores
Be fully au fait with the brands audit criteria
PREREQUISITE
Excellent organizational skills and ability to priorities tasks
Be creative and innovative
Well-groomed at all times to maintain a professional impression of the hotel
Excellent guest and client relations
Be results focused and be able to implement activities to drive revenue
Be very proficient in Microsoft applications
Have excellent English written and verbal communication skills
Extremely proactive with all activities to support the hotel
Be able to work effectively as part of a dynamic team
HUMAN RESPONSIBILITIES
To report for duty punctually wearing the correct uniform and name badge at all times
To provide a courteous and professional service at all times
To maintain good working relationships with your own colleagues and all other departments.
To have a complete understanding of and adhere to the residence policy relating to Fire, Hygiene, Health and Safety.
To maintain a high standard of personal appearance and hygiene at all times.
To have a complete understand of the residence employee handbook and adhere to the regulations contained within.
To maintain the cleanliness of the working area in the S&M Department.
To carry out any other reasonable duties and responsibilities as assigned.
To attend activities and meetings as well as accept any responsibilities of projects as directed by Director of Sales and Marketing.
RELATIONSHIP
Establish Effective Employee relations, maintains the highest level of professionalism, ethic and attitude towards all hotels guest, clients, head of department and employees.
Job Requirement
QUALIFICATION
Bachelor Degree/Diploma in Hospitality Management or Sales/Marketing preferred.
Additional work experience may substitute for degree.
English Level: Highly articulate in English language, both written and spoken
EXPERIENCE
At least two (2) years of marketing / PR experience and/or experience in a similar role preferably in a luxury environment.
KNOWLEDGE, SKILLS AND ABILITY
Strong guest service orientation and outstanding attention to detail.
Strong organisational and planning skills and ability to work under pressure.
Strong strategic thinking, Creative, outgoing, highly developed interpersonal skills
Ability to analyse data and establish appropriate action plans.
