Marketing Executive

Job Description

1. Advertising:

- Plan, follow and update Brand’s promotional activities

- Update promotion expenses

- Be responsible for choosing and booking Brand’s suitable promotion layout

- Register advertising licenses

2. Public Relations (PR):

- Build a good relationship with prestigious magazines and newspapers in order to:

+ Negotiate the best price on product advertisements

+ Ensure Clippings & News of Brand are supported every month

- Update media partner list

3. Digital Management:

- Plan and follow Digital Marketing activities including EDM, SMS and Facebook.

- Maintain product branding on Facebook to stay connected with customers.

- Follow and reporting the consequences of marketing campaigns

4. Customer Relation Management (CRM):

- Manage customer care programs such as customer birthday program.

- Conduct customer care programs to all stores of the company

- Follow customers’ responses and report results to Brand Manager

5. Promotions:

- Plan and implement monthly promotions.

- Make a budget plan

- Implement SMS + EMAIL (*POP)

- Follow and make a report about promotions to Brand Manager

- Collect Competitors’ promotion information and other activities.

6. Brands & Special Events:

- Plan and implement Brands & Special Events

- Make budget plan and control process

- Coordinate with other departments and take responsibility in preparing documents.

- Follow and supervise the process of Brands and Events.