Marketing Executive

Job Description

1. Project Deployment & Coordination:

· Execute marketing activities in line with brand guidelines to ensure consistent messaging and positioning.

· Support the roll-out of offline and online campaigns, including content marketing, market research, photo & video shooting, etc.

· Assist the Assistant Marketing Manager (AMM) in executing targeted campaigns based on customer segmentation and insights.

· Collaborate with cross-functional teams (Sales, Product, Operations) to implement and deliver marketing plans effectively.

· Coordinate with agencies, vendors, and media partners for branding materials, campaign production and execution.

· Manage agencies in content planning, posting schedules, and content calendars across owned channels.

· Develop and produce compelling content for social media platforms (Facebook, LinkedIn), blog articles, and the company website.

· Manage the preparation and delivery of product samples for marketing campaigns and sales activities.

· Perform other tasks assigned by the Marketing Manager.

2. Social Community Management

· Manage and monitor the company’s online communities (Facebook, LinkedIn, website, etc.), ensuring timely responses to inquiries and fostering meaningful engagement.

· Track and analyze community engagement metrics; compile reports to inform future content and communication strategies.

· Record and report on leads generated from company hotline, emails, and other relevant channels.

Job Requirement

Education

• Bachelor’s in Marketing, Communication, Business Administration, or related field.

Experience

• At least 3 years of hands-on experience in marketing, with proven skills in campaign coordination and social media/community management.
• Experience in B2B marketing, manufacturing, or construction-related sectors is an advantage.
• Familiarity with content management systems (CMS), social media analytics, and digital marketing tools.