Marketing Lead

Job Description

1. Team Leadership and Management

• Lead, train, and develop the marketing team, ensuring that all members have the necessary skills and motivation to execute marketing strategies effectively.

• Delegate tasks and monitor progress to ensure the timely completion of projects.

• Assess performance and assist in refining team processes to enhance efficiency.

2. Strategy Development and Execution

• Develop long-term and short-term marketing strategies aligned with the company’s goals to drive growth and brand recognition.

• Set clear marketing objectives and measure the success of campaigns against these goals.

3. Multi-channel Campaign Management

• Plan and execute marketing campaigns across multiple channels (online and offline), including SEO, SEM, Google Ads, Facebook Ads, and email marketing.

• Optimize campaigns to achieve maximum impact and reach the target audience effectively.

4. Marketing Budget Management

• Create and manage the marketing budget, ensuring resources are allocated effectively to meet campaign objectives while staying within financial limits.

• Track and adjust the monthly budget as needed to optimize spending.

5. Campaign Analysis and Reporting

• Measure and analyze campaign performance through key metrics such as ROI, CPC, CPA, and other relevant KPIs.

• Provide detailed reports and actionable insights to improve future marketing strategies.

6. Market and Competitor Research

• Conduct market research and analyze competitor activities to identify industry trends and adjust marketing strategies accordingly.

• Evaluate the needs and behaviors of the target audience to adapt marketing efforts effectively.

Job Requirement

• Bachelor's degree in Marketing, Business Administration, or related fields.

•  Proficiency in English is required, as the manager is Korean

• At least 3-5 years of experience in marketing, preferably in the education sector.

• At least 2 years team leading experiences, including delegating tasks, mentoring team members, and evaluating performance.

• Solid knowledge of online and offline marketing channels, SEO/SEM, Google Ads, Facebook Ads, email marketing, and content marketing.

• Ability to develop and execute integrated marketing strategies.

• Creative thinking with the ability to develop innovative strategies and solutions.

• Excellent communication and presentation skills, with the ability to build relationships with key stakeholders.

• Ability to work under pressure and meet tight deadlines.