Marketing Manager (Fashion Retail)

Job Description

General Management, Strategic Planning and Cost Management

• Partnering with the Brand Manager
• Provide constant leadership in managing internal and external marketing team and projects day-to-day under the supervision and direction of line manager
• Provide reports as assigned by line manager/brand
• Manage marketing schedule on a weekly basis
• Strategic marketing planning & presentation, and implementation of all marketing activities
• In-depth familiarization of brand guidelines and company policies
• Constantly find new ways/channels to promote/market and effectively reach out the target market
• Manage the cost within the budget approved by line managers, cost-efficiency is reinforced at all times but without sacrificing quality of output
• Ensure accuracy, completeness, and timeliness of report based on ACFC standard template sent internally or externally, including Marketing Plans, Calendar, Budget, Weekly report,
• Value proposition, Post mortem report and other pertinent reports as requested by line manager/principal

Brand Activation:

• Create and execute with staffs all programs to achieve channel KPIs (sales volume, market share, OD share, market coverage)
• Review market developments and customer needs on regular basis
• Work closely with Marketing team and related departments to develop an effective trade promotion strategy and its activities based on market situation
• Ensure team members understand and align on the strategy and key objectives
• Monitor the effectiveness of each trade investment and ensure maximum returns
• Evaluate all campaigns for further improvement
• Handle other tasks assigned by manager

Media Relations and PR

• Maintain and build relationship with media and lead in deepening the relationship between brand and the media

Job Requirement

• Minimum 5 years’ experience in same level position, prefer candidates have experience in Retail industry.
• Strong reporting skills.
• Pro-active, adaptive and good follow-through
• Positive attitude, result oriented, resourceful, innovative
• Good command of English in writing & speaking
• Has experience in opening new stores activities and activation
• Competent in office computer skills
• Highly committed, passion, well organized, pro-active, honest, integrity, detailed, persevere and diligent