Job Description
1. Campaign Development:
- Create and execute marketing campaigns to promote products or services,
- Manage online marketing campaigns (SEO, SEM, social media, and email marketing).
2. Content Creation & Management:
- Develop content for various marketing channels, including websites, social media, email, and print.
- Work with designers, writers, and other content creators.
- Measure the impact of content on audience engagement and conversions.
- Manage content strategy.
3. Website management: Analyze website traffic and user engagement metrics.
4. Market Research: Conduct research to understand market trends, customer needs, and competitive landscape.
5. Performance Analysis:
- Track and analyze the performance of marketing initiatives and adjusting strategies accordingly.
- Use data analytics tools to measure campaign performance.
6. Budget Management: Manage marketing budgets and ensuring cost-effective spending.
7. Customer Engagement: Engage with customers through various channels to build brand loyalty and drive sales.
Job Requirement
· Creativity: Ability to develop innovative marketing strategies and campaigns.
· Analytical Skills: Proficiency in data analysis to assess campaign performance and make data-driven decisions.
· Communication: Strong verbal and written communication skills for creating compelling content and engaging with audiences.
· Project Management: Ability to manage multiple projects and meet deadlines.
· Digital Proficiency: Knowledge of digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media platforms).
· Collaboration: Teamwork and collaboration with cross-functional teams, including sales, design, and product development.