Media Performance Lead

Job Description

Digital media:

· Collaborate with brand team to develop media goals that aligns with Marketing objectives.

· Lead media agency to ensure appropriate media planning and implementation that delivers media goals.

· Manage agency on day-to-day execution including campaign setup, URL link set up, tracker setup, monitoring & optimization to ensure quality performance.

· Areas to cover but not limited at social media, SEM/ SEO, CRM.

· Updated with new media trends, review and propose with applicable practices.

· Be responsible on KPIs of full funnels performance and ROAS.

D2C media:

· Collaborate with in-house commercial team to develop and execute onsite ads on platforms (Shopee, Lazada, Tiktokshop) in campaigns and BAU.

· Be responsible on KPIs of ROAS, key words performance and daily livestream enter-room rate.

Updated with new media tools, new policies related to advertising on platforms.

Job Requirement

·        At least 3-5 years experiences in digital media planning and operating, demonstrated experience in performance marketing for ecommerce is a plus.

·        Proven track records in campaign performance delivery.

·        Detail orientated, organized & capable of handling workload through timely response

·        Strong analytical skills, data savvy and love crunching numbers.

·        Proficiency in data analysis and business intelligence tools

·        Eagerness to learn and grow with result oriented mindset.