Manage/Execute Trade Marketing activities such as:
Visibility
Activation
Promotion
PG In line
Channel development
Planning/Tracking budget for all activities.
Optimize all execution at best performance.
Balance local sales requirement with brand/event activation strategy.
Coordinate with Brands / MTO for activation management.
Develop and oversee all POSM items in MT channel to ensure perfect visibility at stores and sales force to execute the most efficient. In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store
Organize internal networking sessions (D-days, Sale Brief). Support marketing team in launch/ re-launch and consumer promotion activities
· Update competitors activities and provide feedback of all competitive activity to propose sales program.
· Coordinate with Brands / MTO / MTP for activation/activities management
· Post evaluation MT activities big campaign
· Able analyze promotion/ activities both Wipro/ competitor in market to provide activities for MT. Tracking execution in MT market: promotion, on post, booth activation.
Job Requirement
University degree in Economics, Marketing or Business Management.
Having experience with Personal Care/Home Care is an advantage
At least 2 years working experience in MT Trade Marketing.
Innovative thinking & Flexibility
Good analytical, interpersonal and negotiation skills.
