Overseas Ecommerce Executive

Job Description

Planning

• Collaborate in building development and promotional plans for customer acquisition across markets.

Platform Development in New Markets

• Conduct market research and analysis to define suitable growth strategies.
• Co-develop pricing, promotion, and product distribution policies for new markets.

eCommerce Advertising Management

• Set up and manage ad campaigns on platforms like Amazon Ads, Shopee Ads, Google Shopping, etc.
• Analyze and optimize advertising performance.

Data Monitoring & Analysis

• Track KPIs such as sales, conversion rates, and traffic across eCommerce channels.
• Use data insights to make business performance recommendations.

International Customer Support

• Coordinate with CRM and customer service teams to address feedback from international customers.
• Ensure top-tier online shopping experience.

Marketing Data Reporting

• Weekly, monthly, and quarterly campaign performance reports to management.
• Offer strategic insights based on in-depth analysis.

Authority

• Authorized to make decisions within the role’s scope.
• Can manage and control advertising budgets for eCommerce platforms.
• Allowed to propose and implement improvements to campaigns.

Requires Management Approval For:

• eCommerce marketing plans
• Monthly budget allocation per market

Job Requirement

Education & Certification

• Bachelor’s degree or higher in Marketing, Business Administration, or related fields.
• Preferred: Amazon Advertising, Google Shopping, or relevant eCommerce certifications.
• Fluent in English (speaking, reading, writing, listening).
• Minimum 3 years of experience in eCommerce or Digital Marketing, especially in international markets.
• Experience with global eCommerce platforms (Amazon, Shopee, Lazada, Alibaba) is a plus.
• Advantageous to have worked with eCommerce enablers or in-house agencies.
• Omnichannel experience is a plus.

Digital Tools

• Proficient in Microsoft Office, Shopify, WooCommerce, Amazon Seller Central, etc.
• Skilled in data tools like Google Analytics, Tableau, etc.
• Able to leverage AI in daily work.