PR & Digital Marketing Executive (Parfois)

Job Description

Digital Marketing (70%)

• Manage digital eco-system (Paid/ Owned/ Earned) with daily optimization.
• Master in building up & developing social platforms to reach the highest performance following brand direction.
• Build a Digital Marketing Plan in detail by season/month based on the marketing campaign, with a focus on social media, search/display marketing and online advertising.
• Work closely with agencies and commit high performance to execute a digital marketing plan
• Using analytics to plan, execute and optimize, improve cost per result for paid advertising.
• Maintain the brand website with updated information from related teams.
• Maintain up-to-date knowledge of best practices and strategies in the management of online paid media.
• Master of engaging storytelling, and crafting high-value, educational, and persuasive digital media content
• Highly organized with regard to planning and execution of social media strategies and marketing campaigns when assigned
• Develop and execute strategies to collaborate with top Vietnamese celebrities, oversee photoshoots and filming sessions for KOLs and KOCs, including selecting KOLs and KOCs for collaboration, writing briefs and participating in the photo-shooting and filming process.
• Plan, execute, and manage campaigns involving TikTok influencers, freelance models, and other KOCs.
• Collaborate with media agencies to secure community seeding and PR articles in reputable fashion and lifestyle magazines.
• Negotiate terms and conditions, and manage pricing with different vendors.
• Draft and manage paperwork, including contracts, payment forms, and other documents required for media vendors, KOLs, KOCs, and magazines.
• Build and maintain strong relationships with media representatives, influencers, and industry stakeholders.
• Coordinate and manage brand events to enhance brand visibility and engagement.
• Monitor and analyze media coverage and public sentiment to assess the effectiveness of PR and marketing activities.
• Function related paperwork liaise with internal and external stakeholders to ensure proper work procedures
• Measure and report, evaluate the performance of all marketing campaigns, and assess against goals (ROI and KPIs), providing monthly, and weekly reports. Proactively propose action plans to improve ROI and KPIs when necessary.

Report (30%)

• Monitoring and tracking and Digital reports from Agency
• Digital analysis from Google Analytics, Facebook Insight & E-comm data
• Perform other duties as assigned by the Marketing Manager.

Job Requirement

• Minimum 3 years experience in a digital marketing role. 
• Competent in data analytics from Power BI, Google Analytics, Facebook Insight & E-comm data, Salesforce, and CRM systems. 
• Master in Digital and all key Digital metrics to drive O2O traffic. 
• Expertise in build up & develop social platforms  
• Strong interpersonal, communication & reporting skills. 
• Strategic mindset, quickly responsive, pro-active, adaptive, and good follow-through 
• YES attitude, result-oriented, resourceful, innovative 
• Good command of English in listening, writing, reading & speaking 
• Expertise in office computer skills (Word, Excel, Powerpoint…) 
• Highly committed, passionate, well organized, honest, integrity, detailed, persevere, and diligent