PR Leader

Job Description

1. Develop content strategy and Management
• Spearhead creation of content across all channels, for all business streams of Mega Gangnam
Vietnam
• Develop Content creation includes copy, photo, video and others (as appropriate)
• Build and manage a content/editorial calendar that attracts a qualified audience to the
company’s lead capture channels
• Develop communication channels including the use of ‘Social Media’ to promote recruitment
and retention
• Lead the content planning and creation activities to be used as a part of the marketing campaign
and organic social media posts.
2. Content Creation - User generated content and POSM
• Create outbound content such as newsletters, social media daily/monthly/campaign, advertising
content, advertising video script, photo design ideas, video making ideas, infographics, and other
• Responsible for developing regular content for social media, website and e-mail newsletters
• Responsible for copywriting and ensuring brand voice resonates throughout all physical and
digital material
• Come up with ideas for designing publications such as magazine, catalogs, brochures, sample
boards, salekit ... for products
• Edit and support the production of publications to serve the company's internal communication
• Create ideas, content, scripts for events at the company
• Manage all business support materials (BSM) of the responsible brands and projects (i.e
magazine, Starter Kit, new product launch BSMs, etc.)
3. Grow and Nurture New Leads
• Grow new leads or nurture existing leads by converting site traffic through calls-to-action,
landing pages, and lead generation content
• Effectively communicate all company value propositions and USPs vs. direct competitor
through creating content for physical and digital channels
• Optimize marketing automation and lead nurturing processes through content, and social
channels.
4. Collaboration and Co-creation
• Work with marketing manager and digital specialist to establish closed-loop analytics with
sales to understand ROI of inbound marketing activities and conversion rate of each campaign
• Work with media units, newspapers, and associations
Have many relationships with agencies, designers, manufacturers and outsource....
5. To handle job responsibilities by special assignments.
• Work with other departments as a team to achieve the company’s targets in each special
project/assignment.
• Set monthly/annual goals for the Communications & Content Team.
• Develop and manage the internal communications budget to ensure appropriate and effective
spending on internal events and collaterals.
• The success of this role may be measured by the increased volume of engagements on social
platforms and qualify leads
• Report to PR Manager