Product Manager (Beauty) | MLabel

Job Description

We are looking for a dynamic and innovative Product Owner / Developer (beauty) with a strong background in e-commerce and social commerce to join our team. This role is responsible for leading the end-to-end product development process, ensuring beauty products are optimized for digital-first sales channels, including e-commerce platforms and social commerce (TikTok, Instagram, Shopee, Lazada, etc.).

The ideal candidate is a trend-savvy, data-driven, and customer-centric individual who understands how to create high-performing beauty products for online shoppers. With expertise in digital marketing, online sales trends, and consumer behavior in e-commerce, you will play a key role in developing products that resonate with the digital audience and drive online sales growth.

Market Research & Digital Product Strategy

• Analyze beauty trends, consumer preferences, and online shopping behavior to identify market opportunities.

• Develop a product roadmap optimized for e-commerce and social commerce, ensuring alignment with brand and business goals.

• Identify winning product formats, pricing models, and bundling strategies tailored for online consumers.

• Leverage real-time data from e-commerce platforms, search trends, and social listening tools to validate product ideas.

Product Development & Digital-Ready Optimization

• Define product specifications, including formulation, ingredients, benefits, packaging, and digital-friendly attributes (e.g., visual appeal, convenience, and social-sharing potential).

• Work closely with R&D, manufacturers, and packaging designers to develop products that meet e-commerce and social commerce trends.

• Ensure product formats and packaging are optimized for unboxing experiences, live selling, and influencer marketing.

• Conduct A/B testing with sample products, leveraging influencer and key opinion leader (KOL) feedback before launch.

Project Management & Digital Launch Execution

• Oversee the entire product lifecycle, ensuring seamless execution from development to online launch.

• Collaborate with Marketing, E-commerce, and Performance Ads teams to craft high-converting product pages and ad creatives.

• Align product launch strategies with key e-commerce sales events, platform promotions, and social media trends.

• Define digital-first pricing, bundling offers, and flash sale strategies to drive conversions.

Performance Tracking & Iteration

• Monitor sales performance, conversion rates, and customer feedback across e-commerce platforms (Shopee, Lazada, Amazon, TikTok Shop, etc.).

• Leverage analytics tools (Google Analytics, platform dashboards, and customer insights) to optimize product listings and offerings.

• Identify opportunities for product enhancements, extensions, or pivots based on online consumer sentiment and demand shifts.

• Stay updated on platform algorithm changes, social commerce trends, and emerging technologies to refine product strategy.

Job Requirement

• Bachelor’s degree in Business, Marketing, Product Development, or a related field.

• 5-8 years of experience in beauty product development, preferably in e-commerce or D2C brands.

• Strong understanding of beauty trends, online consumer behavior, and digital shopping habits.

• Experience in developing beauty products for online-first brands, with a proven track record in e-commerce performance.

• Knowledge of SEO for product listings, online product storytelling, and social commerce tactics.

• Ability to work with e-commerce data, customer insights, and social media engagement metrics to optimize product strategy.

• Proficiency in project management tools (Trello, Asana, Jira, etc.) and data analytics platforms.

• Familiarity with beauty product testing, quality control, and compliance standards.

Soft Skills:

• Strong communication skills, especially in working with cross-functional digital teams.

• Creative and trend-driven mindset, always looking for new product opportunities.

• Analytical and results-oriented, able to interpret online sales data and customer feedback effectively.

• Highly adaptable and agile, comfortable with fast-changing e-commerce and social commerce dynamics.