Product Manager

Job Description

• To develop and implement the product strategy to ensure the achievement of objectives in accordance with the plan.
• To deep understanding of the brand, the specialty care industry, how to effectively engage HCPs, and identify market opportunities for the product.
• To lead and collaborate with other functions to ensure new product launch excellence and to drive cross functional alignment.
• To monitor, analyze, and evaluate product performance and customers’ feedback to generate new product ideas, to meet customers’ needs and unmet needs.
• To work with Medical Affairs and Training Managers to ensure sales team are capable to execute case-based approach and other specialty care skill set.
• To execute Multi Channel Marketing (MCM) as part of better sales force effectiveness and HCPs’ engagement.
• Manages product portfolio and contributes to the implement of marketing strategies towards both new and existing products
• Organizes and plans marketing activities including launching new product, promotion, or communication aspects to raise brand awareness and leverage sales
• Assists in the preparation of pricing strategy and handles issues related to product specifications, quality and delivery schedule
• Involves in planning and execution of products and business-related events and training
• Identifies market requirements for current and future products by conducting market research/competitive analysis (including trend awareness, price points, new product concepts, global packaging, etc.)
• Arranges special events e.g. seminar, booth exhibition for making understanding about drug information to customer.
• Provides product knowledge consultation, product presentation and product training to customer and sales team.
• Builds and maintains good relations with opinion leader and key customer.
• Supports sales team to achieve sales target.