Product Marcom Senior Executive

Job Description

• Collaborating with agency & inhouse teams to create IMC & adhocs campaign (ATL & BTL)
• Tracking and recording the performance of marketing campaigns and presenting this information to the marketing department and members of a company's management team
• Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty and customer satisfaction
• Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness.
• Assessing the return on investment (ROI) for marketing campaigns
• Networking with potential customers and industry professionals to grow brand awareness and promote the company's products