Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be in the top 1% retailers on Amazon US. Based in California with an operation office in HCMC, we have young and talented members with expert knowledge and experience in the e-commerce industry.
We are on an ambitious journey to dominate not only Amazon‘s sporting goods market but also to enter new e-commerce markets from many regions like Canada, Europe, Japan. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E-commerce, Yes4All started to provide end-to-end ecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.
JOB PURPOSE: The Product Marketing Manager is responsible for developing and executing marketing strategies that drive the success of a product or line of products. This role involves collaborating with cross-functional teams, conducting market research, and crafting compelling messaging to effectively position and promote the product in the market.
I. JOB DESCRIPTIONS
1. Understand the Strategy of the Line of Business
Manage and develop offer product portfolio.
Supports the launch of new offers over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.
Support to implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer, manage pricing updates, and mix management strategies to defend margin while attaining the targeted goals
2. Product Positioning
Define the unique value proposition of the product and articulate its positioning in the market (product line, pricing, focus segmentation)
Differentiate the product from competitors and communicate its key features and benefits.
3. Go-to-Market Strategy
Provide the elements required to support the offer growth and build the relevant action plans to ensure a good level of representation in the Ecosystem
Contributes to defining and implementing all necessary action plans to boost the offers (especially Solution offers and prescription).
Ensure that all relevant resources are properly trained concerning the offer sold in the entity and have the right tools/methodologies.
Organize training for Sales Teams and customers
Help Businesses generate leads
Organize training for Sales Teams.
4. Collect and give to the line(s) of Business all relevant information
Contribute to the specifications of new offers and offer adaptations with LOB
5. Support and ensure cross-selling to other Pipes (Partner Projects and/or Retail division/channels)
Support cross-selling in front of the Partner Projects and Retail sales and channels, promote the offer, mobilize the support of PAE where needed, help the other division's sales and offer/channel managers to platform the channel partners and establish strategies to gain more market share in these channels.
6. Performance Analysis
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
Utilize data-driven insights to optimize marketing campaigns and improve overall product performance.
7. Cross-Functional Collaboration
Collaborate with product management, sales, and other teams to ensure alignment of marketing strategies with overall business objectives.
Communicate effectively with internal stakeholders to gather input and insights.
Connect with Supply Chain demand planner regularly to ensure good level of product forecasting do anticipate the product demand ahead
Job Requirement
II. SKILL AND EXPERIENCE
Knowledge:
Bachelor’s degree in Marketing, Business, E-commerce or a related field.
Proven experience in product marketing, preferably in the technology or consumer goods industry.
Strong analytical and strategic thinking skills.
Excellent written and verbal communication skills.
Ability to work effectively in cross-functional teams.
Familiarity with marketing tools and analytics platforms.
Skills:
Market research and analysis
Strategic planning and execution
Content creation and storytelling
Project management
Collaboration and interpersonal skills
Data analysis and interpretation
Presentation skills
Familiarity with marketing automation tools is a plus.
Experience:
5 years of experience with a proven track record in sales and/or marketing /or tendering in the same or similar industries
Having experience with Digital Power/ Low Voltage/ Medium Voltage business is an advantage
Good communication skills are critical for internal/external customer interface position
Fluent level of verbal and written English.
III. WHY YOU WILL LOVE JOINING US?
FOR YOU TO JOIN
Financial Well-being: A competitive salary with 13th month salary, annual performance bonus and a variety of allowances.
Salary review: annually or on excellent performance.
Activities: company trips, team-building, and other customized monthly bonding events.
Annual leaves: 16 days off and 01 Birthday Leave per year.
Healthcare: annual health check, insurance according to Labor Law and extra PTI Insurance package.
Working Environment: dynamic, friendly environments with working time flexibility (Mon-Fri), and other perks include snacks, coffee, and healthy food provided daily suited for hardworking, fun, and team collaboration.
FOR YOU TO GROW
Ambition: We are now keeping on with our hyper growth to multicategory, multichannel, multimarket, and expanding into the world largest e-commerce enabler. Hence, there will continuously be opportunities to challenge yourself, learn new skills and knowledge.
Challenges: Your voice can always be heard as we embrace the eagerness of learning and sharing. You can be your own boss and create your own value with the ability to take initiative and make decisions in all aspects of work.
Chances: Be led and coached by experienced and inspirational leaders and participate in various training courses where you can enlarge your knowledge and experience in the E-commerce and Supply Chain industry.
FOR YOU TO STAY
People: Having a headquarter in the US and an operation office in Vietnam, our team is young and highly motivated. You will be working with and alongside members having experiences from International Corporations or high profile from Vietnam that share the same passion and dedication.
Culture: Our working environment is humble, collaborative and 100% healthy. We promote Exchange & Speak out, you can receive transparent and supportive feedback so you can perform the best.
Career path: Provide you a great career path, open to rotating for your better understanding of the company and contribute across many of our functions.
And much more, join us and let yourself explore other fantastic things!
